S.00 — The through line
Organic + paid content strategy · 2026
Built on 80,000+ member scans
A full-funnel content strategy for Neko Health.
This is the organic and paid plan to turn Neko Health into the most trusted health channel on social and into paid creative that converts, while still amplifying the brand’s narrative.
Est. 2026 · Prevention Dept.
This is your strategy. It has three parts. Click through each one.
Start at 01 ↓
01 · You are here
The through line →
Our north star, the data behind it, and the three content pillars.
02 · Next
Organic strategy →
The creative direction, tiered content approach and eight different social shows we can test.
03 · Last
Paid →
How we then produce 25 ad variants based off these shoots and concepts.
01 · The through line — our narrative, our north star
This is our content north star:
The future of health is prevention.
Every pillar, every show and every ad in this plan exists to amplify this north star.
Pillar I
The Prevention Playbook
Prevention you can act on
#01
The Decade Series
#02
Before It’s a Diagnosis
#03
The Prevention Minute
Pillar II
Body Literacy
Prevention starts with understanding
#04
One Number
#05
Ask the Doctor
Pillar III
The Data Story
Proof that prevention works
#06
The Data Drop
#07
The Second Scan
#08
City Health Report
The above are different series we will go through on the next page.
S.02 — One of one advantage
Leveraging your data as your one of one advantage for organic and paid creative.
This whole strategy is built on that data.
80,000
member scans across the UK and Sweden
9,138
returning members, measured at a first and second scan
−5.23%
non-HDL cholesterol between scans, all returning members
2.5×
the improvement among members with a known condition
7
cardiometabolic biomarkers tracked scan to scan
2
countries combined: Sweden and the UK
Seven biomarkers, first scan to second
All returning members · N = 9,138
Systolic BP
−1.11%
−1.38 mmHg
Diastolic BP
−1.66%
−1.27 mmHg
HDL*
+0.69%
+0.01 mmol/L
Non-HDL
−5.23%
−0.18 mmol/L
HbA1c*
−0.47%
−0.16 mmol/mol
Weight
−0.53%
−0.41 kg
Grip strength
+2.82%
+1.13 kg
Source: Neko Health Data Story Year Three, 2025 data. *HDL and HbA1c adjusted for a laboratory reference change. The data is observational — every claim is phrased as what members did between scans, never as what a scan causes.
S.03 — The pillars
We took all of that data and turned it into three content pillars. Each pillar is a theme & the content series live underneath it.
01
Pillar I · Three shows
The Prevention Playbook
Theme: Prevention you can act on
What you can do now to avoid a diagnosis later, backed by Neko’s data.
The Decade Series · Before It’s a Diagnosis · The Prevention Minute
02
Pillar II · Two shows
Body Literacy
Theme: Prevention starts with understanding
Neko’s clinical knowledge turned into general education: what the markers mean and how to spot things early. The reply layer — it answers the questions the other six shows make people ask.
One Number · Ask the Doctor
03
Pillar III · Three shows
The Data Story
Theme: Proof that prevention works
Proprietary findings from 80,000 scans and 9,138 returning members, turned into recurring content.
The Data Drop · The Second Scan · City Health Report
End of part 01 · Up next: part 02
Now, this is how we took the through line and adapted it into the creative direction for organic social.
Continue to 02 · Organic strategy →
Continue · Part 02 of 03
Organic strategy →
2026 · Designed and developed by House of Distribution
Source: Neko Health Data Story, Year Three · UK + Sweden
Prepared for Neko Health
