Our Tiered Content
Approach Specific
To Neko
Tier I
Quarterly
Tentpole
One hero shoot per quarter. The hero film and the stills that set the look for everything else.
01
Hero film
02
Micro-Stories
03
Campaign Stills
Feeds Tier II ↓
Tier II
Weekly
The Shows
The eight repeatable formats. Same open, same structure, new subject every episode.
01
8 recurring shows
02
Episodic cutdowns
03
Data cards
Feeds Tier III ↓
Tier III
Daily
Always-on
Fast, reactive content pulled from Tier I and II footage. Social specific formats like ASMR, video carousels, vignettes.
01
ASMR
02
Video Carousels
03
Vignettes
S.04 — The shows
Eight different series. Each is a repeatable format and structure that can scale.
#01 · I
The Decade Series
What to do in your 20s, 30s, 40s and 50s, built on the age-cohort data.
#02 · I
Before It’s a Diagnosis
How a condition builds silently over ten years, and where you could have stepped in.
#03 · I
The Prevention Minute
One small, cheap action per episode, tied to one biomarker.
#04 · II
One Number
One biomarker per episode: non-HDL, HbA1c, grip strength. What it is and why it matters.
#05 · II
Ask the Doctor
A Neko doctor answers real comments, eye level and unscripted.
#06 · III
The Data Drop
One stat, one visual, one takeaway. “18 to 35s came back with 4.38% more grip strength.”
#07 · III
The Second Scan
A returning member compares scan one to scan two and says what they changed.
#08 · III
City Health Report
What Neko sees in each clinic city. Local by design.
End of part 02 · Up next: part 03
Now, this is how we take the organic strategy and content and turn them into a paid layer that scales what already works.
Continue to 03 · Paid →
Continue · Part 03 of 03
Paid →
2026 · Designed and developed by House of Distribution
Source: Neko Health Data Story, Year Three · UK + Sweden
Prepared for Neko Health
