III — Paid creative
Organic proves it · Paid scales it
The best ads come from your organic.
We don’t brief ads from scratch. Every paid format is cut from a show that has already earned attention organically, and spend only ever goes behind creative that’s been proven in the feed.
It takes one hour to see the next ten years.
Neko Health · Book your scan
The Paid Layer
25 bottom-of-funnel variants, derived from the same shoot: 5 proven formats × 5 variants each.
One-Shot
One take, many messages
01
Text-hook swap
02
Us-vs-them comparison
03
3-reason listicle
04
Category education
05
Voiceover essay
10-Shot
Ten quick cuts, one idea
01
Scan detail sequence
02
10-shot listicle
03
10-shot essay
04
Day in the life
05
Sound-led mood cut
Carousel
Swipeable, education-first
01
Biomarker breakdown
02
Side-by-side compare
03
Brand moodboard
04
Would you rather?
05
FAQ / objection handler
Static Image
Stills pulled from set
01
Hero still + offer
02
Postcard static
03
Member in the wild
04
Statement headline
05
Biomarker callout
Split Screen
Two views, one frame
01
Scan one / scan two
02
Us vs. them
03
Organic clip + scan
04
Doctor reaction
05
Behind the scenes vs. final
One Clip, Five Ads
One sunrise lift clip from the Tier I shoot.
Illustrative · Same footage, new text on screen
Hook · MOF
“POV: you finally know what’s going on inside.”
Benefit · BOF
“Your whole body, measured in under an hour.”
Education · MOF
“What does grip strength actually say about your health?”
Comparison · BOF
“Clinic-grade data. Not clinic-grade waiting rooms.”
Offer · BOF
“Scans are open in your city. Book your first.”
IV — Say yes
If you want us to build this, let’s talk.
Thirty minutes with House of Distribution. We’ll walk the plan, the first ninety days, and what it takes to launch the first three shows.
Book a call →
2026 · Designed and developed by House of Distribution
Source: Neko Health Data Story, Year Three · UK + Sweden
Prepared for Neko Health
